Back to "Lucent Appropriates Buddhist Symbol"

Memo to Lucent Technologies from their graphic designer

Landor Associates is the San Francisco-based design firm hired by Lucent to develop their logo. Before Lucent released the logo, they received this memo from Landor's Director of Research, Pam Howard. The memo informs them that the logo's communications "appear to be most relevant to certain Eastern religions, particularly Japanese Zen Buddhism." Further, she says, the new symbol "is an example of a simple mandala, which is a style of design in Buddhism and Hinduism."